December 19, 2016
Setting SMART work goals for the new year
With 2017 just around the corner, our thoughts turn to our aspirations and goals for the coming year. For many of us, this involves making New Year’s resolutions for what we want to accomplish professionally. But while we may kick off the year with good intentions, the hard truth is most New Year’s resolutions don’t live long enough to see February. According to the Statistic Brain Research Institute, only 8% of people that set New Year’s goals go on to actually achieve them!
There’s a good reason for that, and it’s not just about lack of willpower or motivation. Often resolutions are simply too vague, over ambitious, irrelevant or not feasible enough to work. To avoid new year failure in the workplace, try making SMART resolutions for your career instead. Like SMART goals, these are Specific, Measurable, Attainable, Relevant and Timely. What’s cool about this clever approach is that it transforms wishy washy New Year’s resolutions into powerful objectives that can be boldly actioned, helping you work smarter rather than harder.
What are you waiting for? Get ready for the new year with these SMART steps.
1. Make your work goal specific
The first step in SMART goal setting is to define your goal with enough detail to make it crystal clear what you want to accomplish. Generalized goals such as “get more clients”, “write a book” or “find a new job” aren’t great for getting results because they don’t provide sufficient direction or motivation, and can be awkward to measure. By adding more clarity to each of these statements, we can narrow down exactly what we want to achieve:
- Obtain three high-spend ($50,000+) corporate clients
- Write a 60,000 word small business guide
- Land a marketing position at xyz company
It’s simple but it works. Research by Edwin Locke and Gary Latham found that setting specific and challenging goals led to higher performance in 90% of cases.
To make your goal more specific, think about the who, what, when, where and why involved in making it a reality. DropTask users will know how easy it is to turn goals into actionable tasks, complete with added notes, files, sub-tasks and priority settings. You can even create an entire Project dedicated to your goals, which can act as a visual, clutter-free hub for all your goal setting and tracking activity.
2. Make your work goal measurable
How will you know if your goal has been reached? Add precise targets, metrics or best practice standards so you can measure your degree of success. Try to use numerical values where possible as they’re more clear-cut. Things like sales volume/profit, units of production, word counts, costs to be reduced, budgets to work within, number of customers, clients to be contacted, time taken or ratios. For your email marketing, key goals might include “increase new subscribers by x%” and “increase conversion rate by x%”. If you publish regularly on a blog, you might set measures to write at least 2 blog posts and research 5 new post ideas every week. Is your goal too soft to evaluate in a quantifiable way? Then create a list of behavioural standards or observations to check progress, such as correct procedures to follow for dealing with customer complaints. Whatever the nature of your goal, making it measurable is a great motivator and helps you easily review how you’re getting on. At regular intervals, set aside 5 minutes to assess your progress using our Task Status feature – mark off the measures you’ve completed and re-plan or re-prioritize around your upcoming tasks.
3. Make your work goal attainable
Setting goals is one thing, making sure you can achieve them is another. Facing a big mountain of a goal can be daunting – you’ll have little hope in reaching the top and risk losing confidence in your abilities. On the flip side, you shouldn’t set goals that are too easy either. Look to ‘raise the bar’ and go beyond your current level of achievement with goals that stretch your abilities. There’s a greater chance of hitting a larger goal when you build on it ‘bit by bit’ rather than through huge leaps. So, our advice is to start small. If customer satisfaction levels are low, aiming for a 10% improvement right away may be far too big an expectation. Aim for 5% instead, and once you’re there, look at increasing the challenge to take you closer to that 10%. Examine your own goal. If it’s looking a bit hairy, break it into smaller milestones so you don’t get overwhelmed. This is easily done using DropTask’s Checklist which allows you to add any number of sub-tasks to a bigger task. These can be completed and checked off individually, clearly showing progress. Repeating tasks can also come in useful for reminding you to stay on top of any recurring activities in your action plan.
4. Make your work goal relevant
Are your work goals being set for the right reasons? Don’t set certain goals just because you think you should, otherwise you won’t be as passionate or committed to achieving them. Make sure that each goal is relevant to your overall vision for your career or to furthering the mission of the company. Ask yourself: Does this goal fit into the bigger picture? Is it worthwhile? When you have a sexy goal that’s relevant to your future, you’ll be far less likely to toss in the towel when any obstacles crop up along the way. Think about how you can align all your lower-level, short-term goals so that they advance the pursuit of your higher-level, long-term goals and you’ll be sure to stay on the right path. In DropTask, use Task Dependencies to visually display and maintain the structure of your goals as you move closer and closer to your achieving your ambitions.
5. Make your work goal timely
Every work goal should be time-bound in some way, either with a deadline for completion, time scales for key milestones or a frequency cycle. Deadlines add a sense of urgency to a goal, bringing quicker achievement, and are the final anchor in making your goal real and tangible. Pick a sensible time frame to allow yourself some leeway for the unexpected, while still prompting you to press ahead. Quarterly deadlines can be quite manageable for most work projects, and prevent goals drifting: “I will reduce monthly expenses by 10% within 3 months.” Or set dates for key achievements along the route to a major goal, such as deadlines for the planning, development and implementation of a new IT system, and then further time frames for testing the system and training the team to use and understand it. Our in-built Calendar allows you to plan your work goals by Start and Due Date, so you can get started, maintain momentum and achieve all you set out to do, right on time. With Team Calendars you have the ability to share your calendar with others, so you can garner support from your colleagues to help you stick to your goals. And they’ll be there to celebrate with you when you reach the finish line!
We would love to hear about your SMART work goals, so please leave a comment below. What other goal methods do you like to use? Happy goal setting for the new year!